“The New 52″ Pickup

By: Steve Zinoda (Noob)


(Exactly what is happening, and how we still don’t see it.) 

I’m going to show you how “In A Single Bound”, DC Comics became the Biggest Marketshare Holder in the entire Comic Book Industry. They would sit on the comic book throne for the next 24 months, proving they weren’t on top by accident.

Then, just as quickly, DC gave it all away again. Ending up in an even worse place than they originally began. I’m going to tell you how.

“The New 52″. DC was restarting! I had heard about and read about it. We even did a show about it. So after I actually had read the first month’s books, I had my opinions on all of them. Critically, I had a good feeling about it. Personally, I still wondered what caused DC to make this particular move at this particular time. I also wondered if it would turn out to be successful. So I waited until all of the first month numbers were in for DC’s “New 52″, and then I took a look. To say I was “Shocked at it’s success” would be an understatement. It was the sheer size of the gains that surprised me. Of the “Top 100″ selling titles, DC had nearly doubled the books it sold! I spent many of my professional years in the corporate world. If any promotion, by itself, that resulted in 20%, Heck, even 15% gains would be considered a huge success. But double?!? My curiosity was piqued now not only by the comic fan in me, but my experience in the corporate world had me wondering as well.
Why did they make this move? Why now?

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